Thursday, 12 March 2020

Hanbury- Advertising

The people I found most engaging at Hanbury were the people I thought wouldn't be relevant to me at all- the two guys from Advertising.

They spoke about the difference between building up presence and relationships in smaller companies, versus being a small fish in a big pond in a company in London. Working in a smaller company gives you more hands-on roles, and gives you sort of....mentors. And more of a role in lots of things, instead of something really specific and boring. Hands-on. More appreciated by clients.  BUT bigger agencies have people to look up to; scale and experience.
They urged freelancers to get their financial stuff sorted 'for peace of mind and creative freedom'.  Like, tax returns and stuff- get a legal advisor if you can, because its gonna make it so much easier and free up more time and energy.
They also talked about the importance of Behance and Dribble, where they find their clients. They stated that sometimes, a website is arbitrary. But to keep updating online presence, to stay relevant.

ADVICE-

Pick up the tools--->find passion in your day job ---> there will be rewarding moments--->but bear in mind we're in the business of rejection.

things i took from it!
work really hard
be as good as can be
uniqueness isn't everything
get early-on-face-to-face-experience
send stuff to agencies, send emails- you don't get if you don't ask
but stand out, send actual objects rather than boring business cards.
don't be arrogant, be a nice person!
be polite, no-one owes you anything
be there when people are looking for you.
do lots of little things instead of targeted stuff
there's no such thing as a bad brief- just a bad response!
it's a global business, it doesn't really matter where you live
learn to animate!
don't really fall for trends driven by brands- if you're multi-disciplinary=employable. Style but versatile. being yourself is timeless, though.

things i disagree with/am skeptical of/but what do I know
initilally you will be payed in experience rather than money- absorb all that you can!
get a good client/agency under your belt- sets you up for credibility and profile.

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